In a recent webinar, Josh Krafchin of Clever Zebo talked about how A/B testing is becoming a hit in the virtual domain nowadays because of its share in leading online businesses to fame and success. As an online businessman, A/B testing is definitely an area that you need to explore. A/B testing is all about making careful and analytic moves that can make your webpage better.
If you are geared towards the improvement of your existing webpage to generate profits.
Through A/B testing, you would be able to test the changes that you would like to make on your web design and analyze whatever strategy works best for you. Although you might need to spend extra time and effort to gain pertinent statistical data, you would definitely be able to see good results. After all, you always reap what you sow.
Now, if you are new in the field and you are worried about not being able to use A/B testing, there is no need for you to worry about that because with the help of a few tips and tricks, you will be on your way to making all the necessary adjustments to your site. Here are a few tips that can help you out
Learning What the Audience Mistrusts
Although this may be hard, learning what your audience is hesitant about will help you determine what you need to fully exclude in your page. Some pages tend to be annoyingly long, and this makes users wonder if they could get enough from the page after all the hard work. Most users tend to click the close button whenever sites ask for a lot of information just for something really low in value in return. Additionally, if you want to include surveys in your page, make it concise. Most users who bail out are the ones who get annoyed by extensively long survey.
All in all, make sure that everything that you put in your page is of high value. Also, always be crystal clear. Even if the pages are concise, if you do not put details that will help audience understand what they are visiting the site for, they are most likely to hit that close button.
Gather Valuable Insights
The ones who last in the world of conversion optimization agency are the ones who understand what their audience needs. Aside from keeping your software optimally functioning, what you need to do is exert efforts in listening to what your clients have to say. Gaining valuable insights will help you determine the loopholes in your page and make all the necessary adjustments.
Quality and Price
Understanding the thin line between an acceptable and an expensive price is valuable for any online business. If the users feel that you are overpricing, you are in for a lot of drop outs. This is where A/B testing comes in. A/B tests will help you analyze data through using real variables. However, do not forget to run A/B tests to ensure that your software is also calibrated.
In addition to that, low pricing will do no good if you are not offering quality. Users will always trust those that provide them with quality at an acceptable price. If you feel that you will sacrifice quality for offering a lower price, then don’t. Remember, when creating price list, always think of the value of your products or services to the consumers.
Clarity and Goal Setting
In every page, there should always be a target. If your pages are jumping from one target to another, this will leave users confused. Keep your pages clean and goal centered. Through this, you will have an easier time establishing clarity and client rapport.
No Site is Perfect
The goal of A/B testing is not to create a perfect site. It’s simply to improve your site and improve based on the tests that were run. This means that you do not need to feel frustrated if you feel that there are minor errors in your site because through continuous testing, your site will eventually improve dramatically.
Josh Krafchin has had a lot of experience in the business of conversion optimization. Most of his work in his own company deals with conversion and the elements that a website needs to succeed, this includes A/B testing. If you want to find out more about A/B Testing, check out the entire webinar here.
- 29 Sep, 2014
- Posted by Lemuel Galpo
- 0 Comments