The main reason visitors leave a webpage is simply because of its lack of quality information. This is why they will search until they find the target information. Ssing trigger words is one of the best ways to help people find their way towards your website. This way, not only do you generate traffic, but you generate the right kind of traffic – potential conversion traffic. Trigger words are very important if you want to be successful in the conversion process.
The quicker the prospect moves to the target information, the more likely they will buy from you
In a recent podcast by Bobby Hewitt – CEO and Conversion Marketing Expert of Creative Thirst, he shared insights on how to help visitors convert with each step of the conversion path. Bobby says, the quicker the prospect moves to the target information, the more likely they will buy from you. The weaker the scent along the trail from search-to-site, from page to page, the more likely that the visitor will give up and go back to the hub to find a new spoke and look for a new scent on someone else’s website. You would therefore lose the conversion.
Implant Trigger Words in Your Webpage
CRO can be applied, not only to your landing pages, but to each page located in your website.
Everything is important when it comes to a higher conversion rate. There are several ways for you to increase conversion in your website. This process is called conversion rate optimization or CRO. CRO can be applied, not only to your landing pages, but to each page located in your website. Factors considered in CRO includes:
- Body copy
- Contact Information
These are some of the most important and crucial elements and important steps to improve conversion. Visitors move to another website hoping to find the initial information they are looking for. To make them stay on one of your website’s pages you must include trigger words so that they’ll read the content. However, it is not enough to create a content that only contains trigger words. You must try harder to make that content impressive to readers and push them to take the next step.
The richer the content, the more likely your visitor will make a conversion. In an article written by Laura Scott – Market Lead at Merkle | RKG, “Search makes your site visible to the right users at the right moment, but only if you’ve created the right content.”
Hook, Line and Sinker
Make sure you keep this visitor to your website with the help of persuasion, otherwise, your prospect will try to find another website.
When a user finds the information on your website, they will have a reason to go to your landing page and investigate your website. The user will try to get as much as information as possible by clicking from page to page. This will probably lead to a conversion and convert the visitor to a buyer. Make sure you keep this visitor to your website with the help of persuasion, otherwise, your prospect will try to find another website.
The design and the content of your website are the two most important elements steps of your conversion path.
Not all website are the same, there is a huge difference between two contents that contain the same trigger words. You need to make sure that your content is strong enough to keep the visitor from going to another website. What you can do is test the visitor by predicting their behavior by measuring the information scent. Don’t lose conversion just because the other website looks much more attractive. It is up to you to provide enough information containing trigger words that would attract the visitors. Remember, the design and the content of your website are the two most important elements steps of your conversion path. For more information about conversion optimization, you may visit us at Convert.com.
- 22 May, 2015
- Posted by Lemuel Galpo
- 0 Comments