Having an effective web copy is one of the necessities that a website must have in order to convert. However, the site’s web copy is mistakenly treated as an afterthought. Most websites rely on their images or their layout as their main attraction point, but almost all your visitors will eventually start to read the contents of your website, and that can be where you win them over or lose their interest.
In podcast hosted by Creative Thirst‘s Bobby Hewitt, he reflected the way we feel about having an effective web copy and how to get more sales out of it. Copy is not just about describing the images and the contents of your website, it is also about communicating to your visitor’s what you are offering. If you want to learn more about this, check out A/B testing software” href=”http://www.convert.com”>Convert or Creative Thirst.
Make It A Part Of Your Design
Your web copy should be thought of as a part of the design, and it should be incorporated as part of the whole webpage. Treating web copy as part of your verbal design strategy will maximize your conversion rates. Let’s be realistic; people who visit your webpage are not actually interested in reading your whole website, unless we are talking about a blog. But we can all agree that reading things on a random website is something that occurs very often. According to Henneke Duistermaat’s article — How To Write Persuasive Sales Copy,
The ability to write irresistible sales copy is the most important marketing skill you can learn. Even for visual channels like YouTube you still need to write a compelling headline to get people to view your video
Although, it depends on each person that visits the website, you have to write for all your copy for the general traffic. The visitor may become interested in reading your article if the bullet points in it contains a solution for his or her problem. When a visitor searches for an article that solves a certain problem, then he or she might be interested in reading as much copy as you can. You must convince your reader that the solution you offer will work. This is how a website copy should be used. You must design it in a way to attract visitors and make them buy your product after reading your copy.
What You Should Do
Often, what web owners do is just find a web text, and then they copy the text and paste it by placing it into their webpage. And the real purpose of this is because marketing agencies are too busy to spend their time on writing original copy, so they choose the easy way and use an existing copy to save their time. Sure it’s easy, but it will not help you in converting your visitors into revenue. For a web copy, you need to think of how to motivate your visitors. Similar to what newspapers do, your website’s copy should have these elements:
- Sub Headlines
- Bullet Points
This could make your website look more attractive, especially if the headlines offer a real solution for a certain problem. This is something you should really try to learn as an effective marketing developer. It is up to you to make your visitors coming back for more. To know more about Conversion Optimization and A/B Testing, visit us at Convert.com
- 26 Feb, 2015
- Posted by Dennis van der Heijden
- 0 Comments