[Case Study] How Conversion Rate Experts increased their SaaS client conversion funnel over to $1.5M extra revenue

[Case Study] How Conversion Rate Experts increased their SaaS client conversion funnel over to $1.5M extra revenue

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- February 29, 2016

Conversion Rate Experts is a legendary and respected world class agency known for the quality of the results they get for their clients. They coined the term “conversion rate optimization” (CRO), being one of their first contributions to the digital marketing field. They have clients all around the world offering them their services in nine different languages. Conversion Rate Experts (CRE) is so confident about their work that they offer a money back guarantee.

So in order to get deeper let me ask you, what does your mail, CRO, “The Four Hour Workweek” author: Tim Ferris and Convert have in common? An outstanding case study lead by Conversion Rate Experts agency got impressive results to their client, Earth Class Mail, while using Convert Experiments a/b testing software.

 To run A/B-tests, we used Convert.com. Of all the A/B-testing software tools, Convert.com is one of the easiest to use. Our consultants find its live chat support invaluable.—Conversion Rate Experts.

When we say impressive results, we refer not only to the fact that Earth Class Mail doubled their leads and increased them by 61%, but that their new conversion funnel was calculated to be worth over $1.5 million in extra revenue. The question is: How was this success achieved?

First of all, Conversion Rate Experts followed their unique methodology in order to improve Earth Class Mail results by identifying the opportunities they were facing. The moment when the client and their agency review goals, plans and strategy to get the desired success is a key step of the process and never should be underestimated.

Convert.com served as an essential tool for us in optimizing our lead conversion. Their easy-to-use interface helped us double leads without requiring any development staff. I’ve used much higher-priced tools in the past, and Convert.com impressed me with all they offered for a fraction of the cost.—Doug Breaker, CEO of Earth Class Mail.

Second, they considered all the insights and discoveries from the research and by amplifying the value proposition and adding social proof to gain trust they got a new long landing page that doubled leads with an increase of 61%!

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Thanks to the first step of the process, -the research-, Conversion Rate Experts realized that many users heard about Earth Class Mail in the well known book “The 4-Hour Workweek” by Tim Ferris.

That’s why it was decided to feature an image and quote of Tim Ferris and this turned into a strategic factor of the new version of their optimized landing page.

4.-Timothy-Ferris.jpg

We all know that the design of an optimization strategy doesn’t mean to create a variation of a landing page and hope for the best. It requires much more, that’s why Conversion Rate Experts decided to optimize not only the landing page but the pricing page, and this single move gave Earth Class Mail 57% more leads!

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During the A/B-test our challenger generated 57% more leads. We built our new page within the editor of the A/B-testing tool, Convert.com, thus requiring no resources from Earth Class Mail’s development team.

What Conversion Rate Experts did different is that they never stopped selling. They reminded the user the value he’ll get, they repeated the value proposition. They guided the user through the whole process, in detail and very importantly, they added a money-back guarantee what reduced the risk and gained trust.

It’s perfectly clear that Conversion Rate Experts know exactly what they are doing, but what tools did they use to get these successful results?

For more details about this case study please visit Conversion Rate Experts and if you are not using Convert Experiments, give it a try and enjoy the benefits of our easy to use a/b testing tool.

*Original case study: How we more-than-doubled the leads for a SaaS company

  • 29 Feb, 2016
  • Posted by Fabiola Martinez
  • 1 Tags
  • 0 Comments

Written by Fabiola Martinez

As Digital Marketing Lead of Convert.com, Fabiola is responsible for increasing brand awareness, community growth and lead generation. Always trying to improve things as a team member and as a human being.
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