Infographic: Highlights from the 2013 Conversion Rate Optimization Report

Written by Lemuel Galpo

February 11, 2015

In this infographic, RedEye has shared with us the highlights from the 2013 Conversion Rate Optimization Report. The infographic was beautifully designed as a comic strip, making the information easier to read and aesthetically pleasing. The design also helps in highlighting important information from the 2013 report, such as the trends and statistics of the year. The report features numbers that will tremendously help conversion optimization marketers. Not only does it show the numbers from the year 2013, it also shows how conversion optimization has increased in terms of usage and effectiveness. More and more websites are now using this marketing technique to increase their overall profits.

Aside from the highlights, you can also gleam a lot of insights from this unique infographic including:

Stats on Companies that use Conversion Optimization
Structured Approach to Conversion numbers
A/B and Multivariate Testing Stats
Usability Testing and Customer Analysis
Cart Abandonment Analysis

One of the most important aspects of online marketing is knowing the current trends, direction, and progression of online conversion optimization. One of the best ways to do this is to study the numbers and statistics of websites, over a certain period of time. This study helps marketers learn more about websites, users, and the conversion optimization process. Looking at what we have done in the past will help us in what we do in the future.