[Infographic] Landing Page Optimization: Improve Conversion on your Website

Written by Lemuel Galpo

June 12, 2015

This infographic, presented to us by Consorte Marketing, shares with us the specifics LPO or Landing Page Optimization and how it helps with Conversion Optimization. Conversion is the act of converting casual traffic or visitors into actual paying customers. The landing page is the web page that visitors first see when they enter your website. It serves as your first impression and acts as the face of your website. In most cases, conversion happens on a visitor’s first few seconds on a landing page. That is why LPO directly relates to the conversion rates of your website. The faster you can connect with a visitor, the higher the chances to convert them.

Aside from showing us all about LPO and Conversion, the infographic also provides several useful insights and information, such as:

CTAs or Calls to Action on an LPO
What an effective LPO provides
LPO benefits in terms of Conversion and Sales
LPO Case Studies
A/B Testing with LPOs
Relation of LPO to CRO

In most cases, websites with an effective landing page will also have high conversion rates. LPO or landing page optimization directly improves CRO or conversion rate optimization. When a visitor enters your website and connects with the landing page, there is a higher chance that they will explore more pages, and click more CTA buttons, thus increasing your overall conversion rates. On the other hand, if your landing page is not optimized, you could quickly lose potential customers, even before they get to other parts of your website.