How often should I A/B test?

How often should I A/B test?

Always be up to Date subscribe to updates

Subscribe to our mailing list

* indicates required First Name Original Signup Source Email Address * Whitepaper - 99 Tip Blog Weekly Webinar Whitepaper - 18 Kick-Ass Visual Analysis Tools Whitepaper - Top 10 E-Commerce Abandonment Recovery Tools Persona eCommerce Marketing Managers Employee of Online Marketing Agency Undefined
- July 6, 2014

So you’ve spent a bunch of time and effort to organize an effective A/B test. After identify numerous things to test out, you have a well optimized landing page. And you have learned some very interesting things about what makes your customers take action. Your results show it! Good job!

So now what? How long are your test results good for? Well, you should plan on testing some new ideas every so often, because there is almost always room to improve. The answer to this question is highly dependent on your market and your offer. But unless your response rates suddenly take a nosedive, you probably don’t have too much to worry about.

Certainly, many things happen in the marketplace that can effect your response, both positively and negatively. If there is a shift in the market landscape that will stick around, you should definitely plan on doing some more testing. Some examples of this could be new laws passed which affect your product, major lawsuits, or natural disasters. If everything remains “status quo,” there is a good chance your response will remain relatively static.

  • 6 Jul, 2014
  • Posted by Dennis van der Heijden
  • 1 Tags
  • 0 Comments

Written by Dennis van der Heijden

Co-founder and CEO of Convert.com passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.

CATEGORIES Blogs

Anchor text

Subscribe to our mailing list

* indicates required First Name Original Signup Source Email Address * Whitepaper - 99 Tip Blog Weekly Webinar Whitepaper - 18 Kick-Ass Visual Analysis Tools Whitepaper - Top 10 E-Commerce Abandonment Recovery Tools Persona eCommerce Marketing Managers Employee of Online Marketing Agency Undefined

Subscribe to our mailing list

* indicates required First Name Original Signup Source Email Address * Whitepaper - 99 Tip Blog Weekly Webinar Whitepaper - 18 Kick-Ass Visual Analysis Tools Whitepaper - Top 10 E-Commerce Abandonment Recovery Tools Persona eCommerce Marketing Managers Employee of Online Marketing Agency Undefined