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AppDirect or Google App Marketplace?

Looking at the end of the beta of or SaaS application, which will come soon, O have to think about payment options and marketing channels. We did not start of a lean and agile company like we read about everywhere, but this is rapidly changing now we found out...... read the full article

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MySQL Cloud Database

Our Xeround test… failure and old fashioned solution With the growth of the amount of beta users and the size of each one we realized our database infrastructure was not scalable enough. With a growth addition of nearly 3 million extra interactions on the platform we hit the top....... read the full article

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Increase Conversion Rate on MailChimp Campaigns

MailChimp is a wonderful tool to create and maintain autoresponders and campaigns. Convert Insights connect to MailChimp by matching the email with personalization options on you website. In this blogpost I hope to demonstrate how to use MailChimp and Convert Insights together by a hypothetical case for the Next...... read the full article

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Demdex Sold to Adobe

Since last year’s recent acquisition of Omniture by Adobe I wondered when we would actually see Adobe intergration with Omniture. Now for the first time since that acquisition we see a new extension to the Adobe Family. Demdex joins Adobe.... read the full article

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App Route-map January

We made some changes within the Convert Insights App and over the next weeks you will see mostly new GUI features. We realized the users engagement is directly related to making each step of Convert Insights simpler. This process is now well underway. Therefor we cannot release new video’s...... read the full article

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The Perfect Pricing Page

Since we are not Google and eventually need to strip off the beta tag from our service, I am diving into all the typical problems start-ups have. Who is my target audience, what are the unique selling points (usp’s) of Convert Insights, and among that another million little things.... read the full article

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Create Dynamics Unbounce Landingpages in Three Steps

Unbounce created a powerful tool to build landingpages. It is perfect to connect for example Pay-Per-Click (PPC) like AdWords and landingpages.  Making the Unbounce landingpage respond dynamic on users’ behavior and users search keywords can increase conversion even more. Here a little blog on how to do this simple...... read the full article

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Optimization Critical to Success

Michael Bowen a Performance Analyst at Geary +PMG wrote a whitepaper that will help you to convince clients on Conversion Rate Optimization (CRO). Bowen: “An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion...... read the full article

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