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Optimization Critical to Success

Michael Bowen a Performance Analyst at Geary +PMG wrote a whitepaper that will help you to convince clients on Conversion Rate Optimization (CRO). Bowen: “An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion...... read the full article

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Best Pricing Practices or Conventional Wisdom?

Top Five Cloud Computing Pricing Trends You Probably Didn’t Know Individuals can be prone to error, bias and results that can’t be reproduced, but crowdsourcing, as coined by Wired’s Jeff Lowe, suggests that the trends of a large group reveal collective intelligence, experience and best practices that can be...... read the full article

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What is Behavioral Targeting

Found a great post on explaining how third party cookies are and how it works with cross site behavioral targeting. Its a video from the Wall Street Journal. This is good info for consumers. It shortly gives in on flash cookies that are hard to remove… I think flash...... read the full article

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Test Statistics Now Live

During last week we slowly rolled-out the statistics for tests withing Convert Insights. You already could test using A/B tests and multivariate testing but getting the results out was not that easy. This was one of the main frustration of us and you, our beta users. Now you see...... read the full article

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Convert Insights.com Site live

Although we are not really 100% done on the site, we decided to remove all passwords and open it to the public. This week we will squash some language bugs and add some application video (script is now with voiceover expert). It’s funny that it’s common to have testimonial...... read the full article

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Blog Live

This week we are going live with the official Convert Insights Website. It has been one year since we started working on this idea and private beta testing the software for 4 months. We will invite around 100 users to a more extended private beta in November to stresstest...... read the full article

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