With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your...
Every eCommerce store on the Shopify platform is unique. It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. What matters is that not all eCommerce stores share the same group of customers. Finding out what works best for others...
Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) can impact each of these. So naturally, if you’ve a high-traffic landing page, you’d be worried about...
Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform...
How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this? After considering features like the impact of the tool on...
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage a good uplift for your winning tests and your...
CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they help you gain new insights and allow you to...
Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) mark, testing and traffic, and more. If you are an optimizer who feels strongly about this stuff, you might get triggered. Well, the comments are open and we can have...
Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates. Only insights derived from quality data can point...