Are You Doing CRO Right?

Are You Doing CRO Right?

Doing CRO Right

Recently, Conversion rate optimization has become a popular term for eCommerce marketers. However, the question is, are you doing it right? Well, according to Bradley Long of the conversion Rate Academy, this is not the case. In his recent webinar with A/B testing software Convert, it shows that majorities of marketers know, understand, and apply this method. Nevertheless, the problem is that they are not applying it correctly.

[Tweet “The main aim of Conversion Rate Optimization should be to increase your profits by converting your existing traffic into paying customers”]

Therefore, with this short article, we are going to set you in the correct path with a full-proof system that will not take you more than 6 months to see the results.

How Do You Achieve CRO?

Well, to achieve proper CRO is quite easy. First, it is understandable that running an online store today is quite expensive compared to previous times. Why? We mostly encounter this question. The reason for this rise in the cost is because; the gold rush from Google is over, and the internet has changed. Today, Google has made it difficult to get traffic, as compared to the past. The costs per acquisition for new customers are skyrocketing. Moreover, in today’s overcrowded market, it is difficult to simply focus on getting more traffic, whether it is organic or whether it is paid.

Doing CRO Right

For this reason, every year eCommerce marketers complain about the profit squeeze. Unfortunately, this is a trend that will not end in the near future; more and more players are getting into the market each day. This fact makes Google and other search engines to grow rapidly, and this makes them reduce overworked SEO approaches. Therefore, you will undoubtedly need to look for another way to increase your profits. This method works swiftly, and it does not matter on your competition, customers, demand or more.

Getting the Most out of CRO

Each customer is looking at lower prices on items and free shipping. Remember, your competitors are just a click away from this option. Price comparison has been made much easier than it used to be. Therefore, placing such factors while making your decision is crucial. These are the cost of running an eCommerce store. Security seals, review platforms, live chat, personalization software, it all adds up cost each month a subscription payment. So again, squeeze it in every direction. Therefore, you are in the middle of this, and the thing is the slightest change on any of them has a direct impact on your profits. According to this article by Qualaroo:

Paid advertising is only getting more costly and competitive. Spending more on it is not the answer, especially if there are hiccups in your conversion funnel that need to be addressed. CRO works with what you have to help you to identify and deal with those problems first.

With this information, there is no doubt that you need to take control. Contradicting on traffic rather than comparison is a big mistake which a lot of eCommerce stores making. Therefore, what do you need to do?

  • In order to fix your conversion rate, you need to find out what your customers want

In other words, before you try to fix your conversion rate, first try and find out what is it that is making your traffic go down. What is making your customers go? You cannot increase your profits until you know what is making your visitors opt somewhere else,

  • Try to look for something that will pull them back

After you have identified what the problem is, the next thing is to create a service that will pull them back. Ask your customers what they love and what they hated. You will receive priceless information. This information will help you to fix your conversion rate optimization. The webinar clearly shows how this can be achieved through tests. If you want to find out more, or if you want to check out the webinar in its entirety, click here.

Originally published January 14, 2015 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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