Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target customer to want to subscribe and come back? There’s...
Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand asset. Once you put it on your site, it...
Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it’s really about finding the ways to fight them. There’s no niche without competition and the mere presence of competition should never discourage you to start a...
How are you driving clicks to your important landing page(s)? For years Google’s organic traffic has performed better than other sources of traffic when it comes to conversions: Inbound leads (those that have been generated with organic search traffic) have been found to cost 61% lower than outbound leads...
Keyword research is an integral part of digital marketing. It helps in analyzing demand, creating advertising strategy, brainstorming, content creation and more. But did you know that it can also help improving your conversion rate? Yes, if you know how to find those better-converting keywords!