Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things...
2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no one was expecting 2019 to be a whopper. Yet, it was. Browsers pitched...
The GDPR is done. And it impacted only the businesses operating in the EU anyway. Right? Not really. Privacy is never “done”. Compliance is an ever-present requirement and businesses should constantly monitor their touchpoints, their data collection practices, their data processing logic and the same set of considerations for...
In a blog post on Monday 23rd, WebKit security and privacy engineer John Wilander explained that the primary motivation behind Intelligent Tracking Prevention (ITP) version 2.3 is to combat what WebKit considers to be the “continued abuse” of link decoration, aka adding code to a URL in order to...
You might not use personal data in your business but did you know that you need to follow specific rules even for non-personal data? And what about mixed data that contains both personal and non-personal information? The new Regulation (EU) 2018/1807 on a framework for the free flow of...
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An...
Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting with 77.0.203.0). The company said that the feature is...
On May 29, 2019, Nevada Governor signed into law SB 220. This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the...
Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy. It added a 24-hour window to cookies in the domains it flagged...
The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply to businesses that collect, use, or share consumer data,...
New users who install Firefox for the first time after 5th June 2019 will have Enhanced Tracking Protection (ETP) set on by default. This change will speed up the browser and keep users’ web habits more private, while nudging advertisers toward less invasive practices. Mozilla, the maker of open...
Article 6 of the GDPR allows you to process your users’ personal data under six lawful bases including Consent and Legitimate Interests: GDPR Article 6(1)(a) – Consent as a lawful basis for processing data: The data subject has given consent to the processing of his or her personal data...