Conversion rate optimization is when you succeed in creating an experience on a landing page so that a higher percentage of visitors carry out the intended action. Most CRO techniques are based on vague ideas that may or may not work. These so called tactics often have nothing to...
B2B copywriting is often an altogether different ball game. However, that doesn’t mean that advice that applies for improving conversions doesn’t make sense here. But there’s a difference between writing for B2B and B2C audience.