Posts by Nichole Elizabeth DeMeré

How to Effectively Use Images For Better Conversion

There’s a boring definition of conversion, but I prefer to simplify it down to monkeys. Monkey see. Monkey do. The “do” is the conversion. But the magic is in the “see.” What does a monkey — or person — see that spurs them into doing? And what gets in...

Using User-Generated Content to Your Advantage

User-generated content, whether in the form of reviews (on Yelp or Amazon, Ask Me Anything sessions on Twitter or Inbound.org, Forum Q&As or testimonials), can be among the best resources at your disposal as a marketer or business owner. Best of all, you don’t have to write the content...