As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information upfront and are less likely to make a spur of the moment decision....
In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users. Simply put, when the user conducts a search, RankBrain analyzes its past experiences with similar queries by measuring how people...
While the fundamental aspects of SEO remain the same, Google makes changes in its algorithm several times a year, aiming toward a smarter and cleaner search experience. The result is – 200 factors determining search ranking! Fortunately, you don’t need all of them. With 2018 in full swing, here...