Basically, before you start A/B testing, one of the things you need to ensure is running fine on your website is it’s speed. Specifically, how fast the site and it’s pages load. Site speed is one of the most important aspects of any website, and it is even more...
The folks over at ion interactive have given us this great infographic about how to get on the path to conversion, and how to make your online marketing campaigns more effective. It used to be that getting traffic was enough for a successful online business. But recent times have...
In this infographic, the folks over at Conversion Sciences show us all about the chemistry of a successful landing page. The success of your landing page depends on the chemistry of the page, or what the page is made of. The landing page is the first page that all...
The folks over at Invesp have given us this great infographic on understanding online shopping behavior. In any marketing, whether online or in the real world, it is always a good idea to get to know your customers. Aside from the obvious advantage of supplying what is in demand,...
With the right keywords and the perfect landing page, you are 100% sure that you are ready to launch your online campaign. It can be difficult and devastating to discover that you’re losing in terms of your conversion and that you are paying more in your Adwords. So what...
In this infographic, Osborne Clarke has shared with us an enlightening look at the data (exchange and mining) between users and marketers. The infographic states that 90% of data in the world has been created in the last two years. Think about that for a moment. Almost all the...
The folks over at Column Five have given us this great infographic on how brand color matters. In terms of internet marketing, there are a lot of factors to consider when you launch your website to start with marketing conversion. One of the most overlooked elements of a website...
In this infographic, provided to us by InfographicsDesign, we learn about visuals, how it works, and how it can be used to our advantage. In terms of online advertising and marketing, visuals are critically important. While content and text make up the substance of your website, the visuals are the...
Many sites struggling with low conversion rates are surprised to learn that out of all the tips, tricks, and advice out there, the real problem might be right in front of them: their copy. Copy is the bones of a website. You can have all the flair of nice...
Our friends over at KISSmetrics have provided us with this great infographic on demystifying the bounce rate. Bounce rates are the rate which visitors enter your website through the landing page, and leave without visiting anything else. Technically, it is the percentage of single-page visits and the measure of...
We discussed the basics of using one of Google Analytics newest and best features, Enhanced Ecommerce. This addition to the suite of metrics that Google Analytics offers gives your site a powerful new tool for investigating how your users are interacting with your site. We also delve into how...
Do you want to make a higher conversion rate, but you don’t know the right way to do it? Offering discounts to your visitors is probably the best persuasive technique to convert them into customers. If you are not really sure whether this technique is right for you or...
