Posts by Lucy Adams

How Personalization Has Trended in Retail

Personalization is getting more and more attention in all areas of life, not just in trade. The retail tendencies of the last few years are mainly based on the use of personal data to generate ads according to the preferences and purchasing history of the individual client. We all...

How to Avoid the Most Typical A/B Testing Mistakes

A/B testing is a complex but very effective tool to increase the conversion. Due to the complexity, even experts sometimes make mistakes when carrying out A/B research and experiments. Since every shortcoming can ruin the whole strategy, the only safe way is to avoid them at all cost. Although it’s...