Posts by Rhett Morgan

Seven Principles to Better Landing Pages

Oli Gardner, the co-founder of Unbounce, claims to have seen more landing pages than anyone on the planet.  That’s a bold claim, but after Convert heard his webinar covering the seven principles to conversion centered design, we were inclined to believe him.  As Gardner walked webinar viewers through his...... read the full article

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What Is Enhanced Ecommerce

Convert has covered a lot of strategies and tools for positively affecting your customers’ behavior and getting them through to the conversion you want. A/B testing goes a long way to refining some of these techniques and picking out the most effective ones, but you might still be at...... read the full article

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Five Rules for Great Copy

Every investment in your site should lead to a return, but it’s easy to overlook one of the biggest investments tools for enhancing conversion–your copy. Copy seems very basic from the outset, but it is very complex form of marketing. It explains your services, describes your products, and offers...... read the full article

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