Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Shopify Optimization is an art form. Testers and optimizers around the world have invested years perfecting techniques that help Ecommerce brands cajole...
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through...
Do you know what’s the one thing Facebook, Twitter, and LinkedIn have in common? Yes, they’re all social media platforms … and they’re all ‘blue.’ In fact, most of the websites on the internet are blue. And they’re blue because the right shades of blue are supposed to inspire...
At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line – we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc). But sometimes little things like changing how people...
No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some...
Some folks have been talking about GDPR like it’s a death sentence. GDPR will kill third party data. GDPR will kill your outbound strategy. GDPR will kill your email list, and your Facebook ads, and your self esteem, and some unsuspecting orphan kittens. But we asked 10 experts how...
Releasing at a Theatre Near You: Operation Over-Automate. Starring over enthusiasm, a plethora of enticing automation possibilities and dreams of a future where everything happens on auto-pilot. Yup. If a company’s stance towards automating processes – especially marketing processes – was a movie, it would be an over the...
We’ve spent the better part of a year wrapping our heads around the concept of Account Based Everything (ABE). While most of what ABE advocates comes intuitively to good marketers and sales reps, we finally have the tools that allow for a massive company orchestration to take place. When...