Convert’s Blog

Convert’s Blog

Demdex Sold to Adobe

Since last year’s recent acquisition of Omniture by Adobe I wondered when we would actually see Adobe integration with Omniture. Now for the first time since that acquisition we see a new extension to the Adobe Family. Demdex joins Adobe.

App Route-map January

We made some changes within the Convert Insights App and over the next weeks you will see mostly new GUI features. We realized the users engagement is directly related to making each step of Convert Insights simpler. This process is now well underway. Therefor we cannot release new video’s...

The Perfect Pricing Page

Since we are not Google and eventually need to strip off the beta tag from our service, I am diving into all the typical problems start-ups have. Who is my target audience, what are the unique selling points (usp’s) of Convert Insights, and among that another million little things.

Create Dynamics Unbounce Landingpages in Three Steps

Unbounce created a powerful tool to build landingpages. It is perfect to connect for example Pay-Per-Click (PPC) like AdWords and landingpages.  Making the Unbounce landingpage respond dynamic on users’ behavior and users search keywords can increase conversion even more. Here a little blog on how to do this simple...

Optimization Critical to Success

Michael Bowen a Performance Analyst at Geary +PMG wrote a whitepaper that will help you to convince clients on Conversion Rate Optimization (CRO). Bowen: “An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion...

Best Pricing Practices or Conventional Wisdom?

Top Five Cloud Computing Pricing Trends You Probably Didn’t Know Individuals can be prone to error, bias and results that can’t be reproduced, but crowdsourcing, as coined by Wired’s Jeff Lowe, suggests that the trends of a large group reveal collective intelligence, experience and best practices that can be...

What is Behavioral Targeting

Found a great post on explaining how third party cookies are and how it works with cross site behavioral targeting. Its a video from the Wall Street Journal. This is good info for consumers. It shortly gives in on flash cookies that are hard to remove… I think flash...

Test Statistics Now Live

During last week we slowly rolled-out the statistics for tests withing Convert Insights. You already could test using A/B tests and multivariate testing but getting the results out was not that easy. This was one of the main frustration of us and you, our beta users. Now you see...

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