It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the...
With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of hot zones in countries like Nigeria. Economies around the world are feeling the...
If you read the first part of my analysis that went live yesterday, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find creative solutions to unexpected problems), you have a chance to...
I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing...
The benefits of running a Conscious Business aren’t always the ones you’d expect. 2 weeks into starting my new job at Convert, I found myself on one end of a Google Hangouts call trying, in vain, to hold back tears. But it’s not what you think. It wasn’t new...