The Conversion Rate Optimization Events Calendar 2020

The Conversion Rate Optimization Events Calendar 2020

Disha Sharma
Written by Disha Sharma
January 27, 2020

Here are all the top conversion rate optimization events happening in 2020 that will set you up for success.

The CRO events lined up this year will arm you with the tools you need to meet and exceed your growth goals and give you an edge over your competitors.

They promise to take you from where you are (struggling to send enough and quality leads to your salespeople or fighting to win a handful of customers for your eCommerce business?) to where you want to be — maintaining a consistent pipeline brimming with leads that convert or building a huge, thriving customer base with a high lifetime value.

Planning to send your digital marketing and CRO team to an event this year? Here are 14 of the best conferences to attend in 2020. Click To Tweet

So book your tickets now; most of these CRO events even have their early bird offers still on.

Here goes…

B2B Marketing Exchange

Monday, Feb. 24 through Wednesday, Feb. 26 in Scottsdale, AZ (USA).
B2B Marketing Exchange

A conference for B2B marketers who want to use diversified channels and tactics for building a quality sales pipeline.

The brightest minds in B2B marketing and sales show you how to fill your pipeline with the highest-quality leads so your salesforce can hit its quota. Pricing and tickets available here. As you return from this mini-bootcamp in advanced B2B marketing and sales, you’ll be all set to launch primed-to-win ABM campaigns or revamp your partners network or throw in more channels to your demand generation mix.

The ABM Innovation Summit (CANCELLED)

Tuesday, Mar. 17 through Wednesday, Mar. 18 in San Francisco, CA (USA).
The ABM Innovation Summit

A conference for B2B marketers looking to win those key, high-value accounts.

Account-based marketing wizards show you how to orchestrate ABM campaigns that generate demand, acquire customers, boost adoption, and ensure renewals. Tickets and pricing available here. You’ll walk away from this summit with all the know-how you need to plan and launch winning ABM campaigns that bring double-digit growth in your profits.

Traffic & Conversion Summit (POSTPONED)

Monday, Mar. 31 through Thursday, Apr. 2 in San Diego, CA (USA).
Traffic & Conversion Summit

A valuable conference for you in both your digital marketer and optimizer roles.

Top digital marketers show you what’s new, hot, and working right now in digital marketing. A high-scale event with 10,000 attendees, T&C is valuable to you both as a marketer and optimizer as every session is focused on growth and gears you toward getting more traffic, conversions, and revenue. Tickets and pricing available here. When you’re done with this conference, you’ll be able to execute the latest tactics in digital marketing and CRO that will boost your business’s bottom line, both traffic and conversion-wise.


Sunday, April 5 through Tuesday, April 7 in Austin, TX (USA).
CXL Live 2020

The premier CRO conference helmed by Peep Laja that will show you how to optimize your website.

Leading optimizers teach you how to optimize, optimize at scale, and in today’s times of rapidly evolving privacy tech initiatives. This conversion rate optimization conference features a mix of high-value content covering every stage of the CRO process targeting optimizers at all levels (beginner to advanced). Tickets and pricing available here. After attending the “it” conference for optimizers and implementing what you learn, you’ll see a significant increase in your conversions. Period.

Click Summit (POSTPONED)

Tuesday, May 5 through Thursday, May 7 in Raleigh, NC (USA).
Click Summit

A conference for industry experts only.

100 senior and executive-level conversion rate optimizers come together for this three-day invite-only conversion rate optimization summit. Conversations revolve around high-level themes such as developing a company-wide culture of experimentation, omnichannel personalizations and the edge AI and machine learning bring to the optimization mix. Request an invite here.

Digital Growth Unleashed

Monday, Jun. 1 through Wednesday, Jun 3 in Las Vegas, NV (USA).
Digital Growth Unleashed

A conference for digital marketers who want to learn and do CRO.

Expert digital marketers and optimizers show you how to start with CRO, decode your customer journey, and deliver optimized experiences that convert more visitors and increase your lifetime customer value. This three-day CRO event includes a full day dedicated to a CRO crash course. Tickets and pricing available here. If you’re a marketer, you’ll walk away from this conference as an optimizer, who knows not only how to attract the highest quality traffic but also how to convert it.

Digital Elite Camp 12 (CANCELLED)

Thursday, Jun. 11 through Saturday, Jun. 13 in Laulasmaa, Estonia.
Digital Elite Camp 12

A conference that shows you how to optimize your website for more traffic and conversions.

Expert optimizers and marketers offer practical ways to help you make more profits from your website. Each 10-20 minute session shows you how to plaster a key area of your website and business so you can make money with your existing traffic and grow it. Tickets and pricing available here. You’ll walk away from this conference with multiple ways to increase your website’s traffic and conversions and the exact know-how you need to implement it.

Growth Marketing Summit

Tuesday, Sept. 1 in Frankfurt, Germany.
Growth Marketing Summit

A conference for a marketer who’s also responsible for growth and conversion optimization.

Optimizers show you how to become data-driven and customer-oriented so you don’t just win more conversions but also sustain the growth. You’ll return from this conference with ideas to form data-driven growth insights that can win more revenue and the technical abilities to implement them.

Connect to Convert

Wednesday, Sept. 16 through Friday, Sept. 18 in Boston, MA (USA).
Connect to Convert

A conference that helps you optimize every marketing channel you use.

Top digital marketers and optimizers teach you how to use and optimize a myriad of digital marketing channels to get more conversions. This three-day conversion rate optimization event features multiple tracks with diverse sessions. You can create your agenda based on your priorities. Tickets and pricing information here.

The Personalization & CDP Summit

Tuesday, Sept. 22 through Thursday, Sept. 24 in Boston, MA (USA).
The Personalization & CDP Summit

Personalization solution | Evergage’s flagship event.

Personalization leaders show you how to “recognize” individuals and make 1-to-1 connections with them across their buying journey. This optimization conference features sessions covering strategizing and implementing personalization and its use cases, and Evergage’s capabilities.

Digital Elite Day

Search & CRO
Digital Elite Day

A one day event for in-house and agency search & CRO specialists.

Top practitioners in the field gather for one day of sessions divided into 2 interchangeable learning tracks – Search Elite and Conversion Elite. All sessions are delivered by industry leaders, so you get top notch hacks you can start implementing immediately in your business.

Call to Action Conference

Tuesday, Sept. 29 through Thursday, Oct. 1 in Vancouver (Canada).
Call to Action Conference

Landing page builder | Unbounce’s flagship event on marketing & optimization.

Leading marketers and practitioners show you how to optimize your marketing channels for better conversions using data. This conference also offers pre-conference workshops that you can choose to register for. Tickets and pricing available here. When you’re done with this conference, you’ll be ready to revamp every marketing channel you use from a CRO perspective and see actual growth in your business’s bottom line.


Time and location to be announced; usually held in October.

Optimization solution | Optimizely’s flagship event for mature optimization teams.

World-class optimizers share front-line experiences of growth through the lens of experimentation. This CRO event features high-value content for teams at the more mature levels of optimization.

Conversion Jam

Time and location to be announced; probably two independent events in Stockholm & Oslo in October.
Conversion Jam

A conference that helps you earn more conversions and hit your targets.

Top optimizers break down the nuts and bolts of conversion rate optimization and propel you in the direction of data-based growth so you can hit and exceed your conversion goals. This conversion rate optimization event will leave you with tactics to bolster every single aspect of your website (and business) for more conversions.

The Conference

Friday, Nov. 20 through Monday, Nov. 22 in Texel, Netherlands
The Conference

A conference that helps you take a CRO-first approach to everything.

Leading optimizers show you how to approach optimization across key disciplines (product, UX, marketing, data, and design). You’ll return from this conference as an optimizer who can proofread your website for CRO and identify what needs fixing, and know exactly what to do to make the fixes.

Want to suggest an event we missed? Get in touch.

Originally published January 27, 2020 - Updated May 05, 2020
Disha Sharma
Disha is the content crafter at Convert. She's passionate about CRO, invested in learning more about marketing and committed to at least 2000 words of great writing, every day.
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