Design as a Competitive Online Advantage

Design as a Competitive Online Advantage

‘Anyone can look at a piece of art and like it or dislike it. Art is subjective, either you like Van Gogh’s Sunflower or you don’t. Design on the other hand is not created for self expression but for client with a particular goal in mind.’ This quote is from Bobby Hewitt in reference to designing your website. There are many factors that go into building a website, and among the most important its overall design. It is not just about its aesthetic appeal, but also its functionality that gives it its importance.

In a recent podcast, Creative Thirst‘s CEO Bobby Hewitt conveys how important design is in edging out your competitors. A/B testing software” href=”” target=”_blank”>Convert strongly believes in the importance of design and this is why we would like to highlight the website design in conversion optimization. There are a lot of people out there who really care about the design process, but they do not know where to start or what to do. Optimizing website design is a great strategy to create new experiences and improve the perception of a certain brand.


Establish A Design Strategy

Design is mainly used to make a certain change at something that doesn’t seem appropriate. According to many technical founders, design should not be optional. If you really want to reach your goal, dare to break the boundaries and go beyond them. First of all, you need to build a strategy when you want to design something that will have a huge impact on your business.

[Tweet “Goals of a good website design includes: faster interactions, simple user navigation, and increased user return & satisfaction.”]

Building a design strategy is not something simple like choosing an image or a logo. It is much more than that. The design strategy is an approach to how a certain business goals will be achieved with design. It develops design concepts that will make further improvement on the business or the brand. The design must always be used as a purpose to achieve your goals and develop better solutions to your business, and just a means to improve how your website looks.

Design As A Strategic Component

Website owners have to know that it is always about strategy. Having a developed strategy can really help you build the desired design. And this will lead to attract more customers to your business. Every developer must use a design strategy because this is the only way to create constant business improvement. Be creative, be unusual, and dare to be different than others. According to Garrett McCullum’s article,

Bringing user-centered design to the agile process is producing a new generation of start ups. Design is no longer considered tactical; instead, it is recognized as a strategic component of the start up process by the tech mainstream.

There are several ways to achieve your business goals. Here is a short list of the most important aspects to consider when trying to achieve these goals:

  • Have a creative designer
  • Build a design strategy
  • Work on the strategy to develop better solutions

The Evolving Role Of Designers

Our technology is evolving, everything around us is constantly evolving. We are living in a modern world where every business owner must have a designer who is able to act and work in the business world on the run. Every designer must take innovative steps and be very creative in order to reach the desired goals. It seems that the innovation and creativity will be the crucial elements to move your business to the next level. Innovation and creativity combined with hard work and a good strategy will always bring positive results. If you want to find out more about this, you have visit us over at Convert.

Originally published March 25, 2015 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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