[Case Study] How Conversion Rate Experts increased their SaaS client conversion funnel over to $1.5M extra revenue

[Case Study] How Conversion Rate Experts increased their SaaS client conversion funnel over to $1.5M extra revenue

Fabiola Martinez
February 29, 2016

Conversion Rate Experts is a world class agency known for the quality of the results they get for their clients. They are a forerunner in the Digital Marketing Industry and in fact coined the term “conversion rate optimization” (CRO). They have clients around the world, offering their services in nine different languages. Conversion Rate Experts (CRE) is so confident in their work that they offer a money back guarantee.

What does your mail, CRO, “The Four Hour Workweek” author: Tim Ferris and Convert have in common? An outstanding case study lead by the Conversion Rate Experts agency experienced impressive results for their client, Earth Class Mail, while using Convert Experiences a/b testing software.

 To run A/B-tests, we used Convert.com. Of all the A/B-testing software tools, Convert.com is one of the easiest to use. Our consultants find its live chat support invaluable.—Conversion Rate Experts.

When we say impressive results, we refer not only to the fact that Earth Class Mail doubled their leads and increased them by 61%, but that their new conversion funnel was calculated to be worth over $1.5 million in additional revenue. The question is: How was this success achieved?

[Tweet “Conversion Rate Experts shows how @earthclassmail #conversion funnel worths +1.5M in extra revenue”]

First, Conversion Rate Experts followed their unique methodology in order to improve Earth Class Mail results by identifying the opportunities they were facing. A key step in creating a successful process is the collaborative planning of goals, action items and strategy between the client and the agency, and one that should never be underestimated.

Convert.com served as an essential tool for us in optimizing our lead conversion. Their easy-to-use interface helped us double leads without requiring any development staff. I’ve used much higher-priced tools in the past, and Convert.com impressed me with all they offered for a fraction of the cost.—Doug Breaker, CEO of Earth Class Mail.

Second, they considered the insights and discoveries gained from research and by amplifying the value proposition and adding social proof to earn trust Earth Class Mail and CRE created a new long landing page that doubled leads with an increase of 61%!


Thanks to the first step of the process, ‘the research’, Conversion Rate Experts concluded that many users heard about Earth Class Mail through the best seller “The 4-Hour Workweek” by Tim Ferris, where he mentions the effectiveness of their services.

Using this information it was obvious that featuring an image and quote of Tim Ferris on the optimized landing page would be a strategic factor in connecting with users.


One can’t just design a variation of a landing page and hope for the best. It requires much more strategy. Conversion Rate Experts went further and optimized not only the landing page but the pricing page, and in this single move Earth Class Mail experienced 57% more leads!

[Tweet “Conversion Rate Experts optimized @earthclassmail pricing page w/Convert #abtesting tool”]


During the A/B-test our challenger generated 57% more leads. We built our new page within the editor of the A/B-testing tool, Convert.com, thus requiring no resources from Earth Class Mail’s development team.

What Conversion Rate Experts did different is that they never stopped selling. They reminded the user of the value he’d received. They repeated the value proposition. They guided the user through the whole process, in detail and wisely, they added a money-back guarantee which in turn reduced the risk to users and gained their trust.

[Tweet “Consultants at Conversion Rate Experts find Convert Experiences live chat support invaluable”]

It’s clear that Conversion Rate Experts knows exactly what they are doing, but what tools did they use to get these successful results?

For more details about this impressive case study visit Conversion Rate Experts. If you are not using Convert Experiences, give it a try for free for 15-days and experience what CRE experienced using our A/B testing tool.

*Original case study: How we more-than-doubled the leads for a SaaS company

Originally published February 29, 2016 - Updated April 15, 2019
Fabiola Martinez
As Digital Marketing Lead of Convert.com, Fabiola is responsible for increasing brand awareness, community growth and lead generation. Always trying to improve things as a team member and as a human being.
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