This infographic, provided to us by ReferralCandy, shows us tips that we can use to get more visitors through the use of our About Page. The About Page is the page on a website that tells visitors what the website is about, what the service/product is about, and sometimes even what the company is all about. Although it is not considered to be among the most important pages to marketers, it does have its appeal to some visitors. You can actually use your About page to convert customers that happen to go there.
Aside from the 6 tips on About Pages, you can also learn a lot of insights from the infographic, including:
- How to frame your About Page
- Writting the right Copy
- The Value of your Headline
- How to Grab Attention
- Story vs Stats
- Shuttle Visitors to the Next Step
About Pages are common in most of today’s websites. It gives each visitor a look into what your website and company is all about. But even though this page is more personal than interactive, that does not mean that the marketing stops. There are still ways to use your About Us page to reach to your visitors. You can still connect with customers on a different level, you can have them better understand your motives, and you can even guide them into actions that you want them to take.