In this infographic, provided to us by InfographicsDesign, we learn about visuals, how it works, and how it can be used to our advantage. In terms of online advertising and marketing, visuals are critically important. While content and text make up the substance of your website, the visuals are the style and it is what attracts attention. It can get people to actually gain interest and convert to a paying customer. But it is not merely using visuals, it is also about knowing what visual works and how to use these visuals to your advantage.
Aside from learning about how visuals work, we can also learn about many other useful and informative insights from this infographic, including:
- Visuals used for Emotional Reaction
- Color, Arousal, and Memory,
- Warm vs Cool Colors
- Color and Memory
- Visualization for Learning
- Usage of Fonts
- Effects of Visual Content
In terms of marketing, getting the right visuals up on your website is one of the best ways to increase your visitors. But marketing does not stop there. While good visuals are enough to garner you more visitors, the right kind of visuals can actually help you in converting them into paying customers. Visuals are a great way of highlighting what you are about and what you can offer your customers. Great visuals can also immediately trigger emotions and feelings better than any set of words or text. This makes them one of the most efficient and effective tools for any online marketer.