[VIDEO] The Quick (and Easy) Start to Omnichannel Optimization for Your Business

[VIDEO] The Quick (and Easy) Start to Omnichannel Optimization for Your Business

Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market.

Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition.

It is quite beautiful – Inbound meeting outbound… online co-existing with offline.

The problem is – omnichannel is complex.

And you can’t just have a hodgepodge of marketing strategies without measuring impact and optimizing them for better conversions.

While most businesses still struggle to envision a true omnichannel blueprint, tweaking it for better results may seem overwhelming.

This is where Justin Christianson, the Founder and President of Conversion Fanatics steps in.

In this video he lays out:

  • A quick introduction to omnichannel marketing and its significance
  • Why “intention is king” in the world of omnichannel
  • The one key step you HAVE to take to begin optimizing your omnichannel marketing blueprint

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Originally published May 27, 2019 - Updated May 28, 2019
Justin Christianson
Justin Christianson is the Founder of Conversion Fanatics and the best-selling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing. Justin looks at hundreds of tests in a month and leverages his decades of experience to boost conversions for all industries and across all funnels.
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