In these challenging times E-commerce is about the only industry that is flourishing. But people need assurance that the products they order online will not jeopardize their health, or render their quarantine ineffective. Here is a CRO test idea that has the potential of allaying fears and boosting e-store sales even further.
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The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
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Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization,...
How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this? After considering features like the impact of the tool on...
When it comes to running experiments, optimizers can choose between client-side and server-side testing. While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split URL or redirect experiments), doing so won’t be as feasible or robust as...
If you’d told me in 2016 when I started at Convert I’d be running a team meet up in Bali, Indonesia, I would’ve said you were dreaming! It just goes to show you that you never know how things can turn out. By mid-2018 we’d achieved enough growth in...
Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts...
It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first? You may have not even known that 2019 was a pivotal year for ecommerce...
Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things...
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with...
A test by test optimization framework is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that...
When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~ 4 seconds!). We, too, participated in the analysis — competing head-to-head with the...
When experiments target the right audiences, they get better and more conclusive results. For Ken Hanson, a Convert Experiences user, audience targeting didn’t just get better results, but 50 percent better results. Here’s what happened… Hanson wanted his users to leave reviews for their apartments. He hypothesized an experiment...
Updated February 19, 2020: A new update from the CNIL states that A/B testing and audience measurement are now exempt from consent. You might think GDPR only caused a disruption when it came into effect in May 2018. The truth is Europe has been in turmoil all throughout 2019...
