How many leads do you want? More. More is always the answer. To deliver 'more' leads, some of the largest companies in the world are turning to artificial intelligence -- more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales? This is exactly what we…
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Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill. The real state of Artificial Intelligence is drastically different....
As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available data about their performance is scarce. Case studies are...
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion,...
Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , “13 Ways You’re Killing Your Conversion Rate” lists some...
A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube. And more than 50% of shoppers watch product videos...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Shopify Optimization is an art form. Testers and optimizers around the world have invested years perfecting techniques that help Ecommerce brands cajole...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. A couple of days ago I was browsing Facebook. Amidst the usual fare of cat images and babies toddling, I found myself...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. In the last decade or so, inbound marketing has become a great way for small businesses and ventures to generate leads. Usually,...
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The verdict is still out. Some businesses have moved to a single page website, primarily so that users can scroll on their...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive Do you know how important it is to track your customer acquisition cost? According to Invesp, 89% of customer acquisition costs are...
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The global e-learning market generated revenue of $165.3 billion during 2016. And it’s expected to surpass $243 billion by 2022. With this...
