Not all optimizers would know the 168 cognitive biases that tap right into a prospect's subconscious and act as that final, "converting" touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the black box that marketers want to…
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August saw Convert team up with quirky optimization expert Joris Bryon for a giveaway of his book “Kill Your Conversion Killers with The Dexter Method™” If you are one of the lucky 10 people who got a free physical copy of the CRO must-read, congratulations! But if you did...
In a blog post on Monday 23rd, WebKit security and privacy engineer John Wilander explained that the primary motivation behind Intelligent Tracking Prevention (ITP) version 2.3 is to combat what WebKit considers to be the “continued abuse” of link decoration, aka adding code to a URL in order to...
The B2B marketing arena has changed dramatically over the past few years with digitalization taking the B2B journey online and empowering buyers to self-educate without relying on data provided by brands! This drastic shift has increasingly put pressure on B2B marketers to execute a demand generation strategy focused on...
In 2011 Google executed more than 7,000 split tests on their algorithm! Yes, you read that right. The brand that has become a verb fully endorses data backed decision making over gut instinct. While this may seem like a no-brainer and the phrase “A/B testing” is starting to catch...
If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.” Essentially, it encapsulates the concept that there’s a discrepancy between consumer attitudes and their actual behavior when it comes to how companies use their information. According to...
Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target customer to want to subscribe and come back? There’s...
Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on...
SEO is a complex, fast-evolving ecosystem. As such, it breathes ground for many popular SEO myths. As you’re reading and listening about them every day, it may be difficult for you to tell facts from guesswork. Consequently, you may waste your time, energy, and budget on irrelevant SEO tactics...
Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind of partner would you prefer. Someone who is taciturn and offers no information about herself? Or someone who makes you feel welcome in their space and lets you take a peek...
B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore in this short article. Thankfully, this is the age...
Businesses are waking up to the fact that B2B marketing is broken! It looks at customers as faceless organizations It discounts the fact that people are at the heart of purchase decisions in B2B scenarios – and multiple people at that This is the reason why Account Based Marketing...
What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis Critical to Your Optimization Program? The innate desire for improvement is what drives an optimization program, but testing just for the sake of testing is a setup for failure. An experiment...
