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Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

How many leads do you want? More. More is always the answer. To deliver 'more' leads, some of the largest companies in the world are turning to artificial intelligence -- more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales? This is exactly what we…

Written By: Alex Debecker
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Testing Idea – Internal marketing elements

This weeks idea is really more than just a simple idea, but an often overlooked element of the complete online marketing equation, something we call “internal site marketing.” Web marketing strategies like search engine optimization get people to your site, but internal marketing tactics get people signed up for...

How often should I A/B test?

So you’ve spent a bunch of time and effort to organize an effective A/B test. After identify numerous things to test out, you have a well optimized landing page. And you have learned some very interesting things about what makes your customers take action. Your results show it! Good...

Multi-Goal Landing Pages

Conventional wisdom suggests that a landing page should focus on providing one path and one path only. Either the user converts, or not. This works best for most offers. But what if your particular product or offer has a longer sales cycle, and your marketing campaign is likely driving...

Conversation Analytics

Did you know that when you use call tracking you can score leads based on the conversation? Automatically analyze the conversation to give a lead-score to it. Combining call-tracking with A/B testing would allow you to track lead score per variation, how cool is that. I love the idea...

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