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Committed to Conversion Results

Every e-commerce and marketing manager knows that the metrics for his jobs are closely connected to the sales department.  Revenue is not the right metric for traffic though. So how do you know that what you are doing is actually working?  Increased sales this week could just be due...... read the full article

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Measure Lean Startup Metrics

After I got hooked on the Lean Startup Methodology from Eric Ries I figured we need to go back to the basics with Convert Insights and figure out what makes our clients happy clients and how can we really learn faster and more objective and find the perfect product...... read the full article

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Cross Domain A/B Testing

How do you AB test a new tagline when you have 800 hotel websites and only a handful of visitors on each site? That was what Michael Giles, CEO of Travel Site Network was asking himself when searching for a way to improve his network of travel websites....... read the full article

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