Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts...
Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things...
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with...
Updated February 19, 2020: A new update from the CNIL states that A/B testing and audience measurement are now exempt from consent. You might think GDPR only caused a disruption when it came into effect in May 2018. The truth is Europe has been in turmoil all throughout 2019...
Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years. Cookies just aren’t one of the...
2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no one was expecting 2019 to be a whopper. Yet, it was. Browsers pitched...
The GDPR is done. And it impacted only the businesses operating in the EU anyway. Right? Not really. Privacy is never “done”. Compliance is an ever-present requirement and businesses should constantly monitor their touchpoints, their data collection practices, their data processing logic and the same set of considerations for...
In a blog post on Monday 23rd, WebKit security and privacy engineer John Wilander explained that the primary motivation behind Intelligent Tracking Prevention (ITP) version 2.3 is to combat what WebKit considers to be the “continued abuse” of link decoration, aka adding code to a URL in order to...
You might not use personal data in your business but did you know that you need to follow specific rules even for non-personal data? And what about mixed data that contains both personal and non-personal information? The new Regulation (EU) 2018/1807 on a framework for the free flow of...
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize...
I was not around when the GDPR frenzy peaked. But I have heard stories – hilarious and stressful – of the scramble to put together re-permissioning drives which would not make our customers tear their hair out, and the long sprints of revamps on our app to incorporate the...
In 2017, the first draft of the ePrivacy Regulation was created by the European Commission as a part of an effort to replace the now outdated ePrivacy Directive (2002). Although it has not yet been put in place, the ePrivacy Regulation is already making waves amongst businesses and technology...