If you read the first part of my analysis that went live yesterday, you now know that you need to reassess your product & marketing strategy to survive this crisis. If you can adapt to changing customer needs (and find creative solutions to unexpected problems), you have a chance to...
I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes. For most countries, lockdown means only essential activity is permitted: grocery shopping, going to the pharmacy, dealing with utility emergencies like plumbing...
Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and...
One effect of massive stay at home orders worldwide is a change in people’s online behavior. More people are watching Netflix and YouTube on desktop devices compared to mobile devices. As lockdowns extend worldwide, people will turn to the internet to seek entertainment, food, medical supplies and other ways...
With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of hot zones in countries like Nigeria. Economies around the world are feeling the...
The world came to a standstill in March 2020, when COVID-19 cases started multiplying at an alarming rate in 200+ countries and territories. To contain the virus, many nations chose to impose strict measures, forcing billions of people to lock down or self-isolate. While the pandemic generated a lot...
With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in...
One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of...
Online user behavior has changed. Consumer behavior is in a state of flux as people adapt to a world remarkably different from the one they are accustomed to. In March, Google reported that searchers’ immediate needs were accessing government instructions and shop closure information, food, short-term jobs and financial...
It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the...
The Covid-19 pandemic has ground normal life to a halt in many countries. Mass lockdowns, school closures, bans on non-essential services and large gatherings have forced people indoors and limited economic activities. Industries from manufacturing to travel are feeling the pinch as consumers hunker down at home to slow...
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your...