Segmented Testing: Measuring the Gains of Personalized Content

Segmented Testing: Measuring the Gains of Personalized Content

Last week, our CEO, Dennis van der Heijden, presented a session at Conversion Conference titled Segmented Testing: Measuring the Gains of Personalized Content.

Whereas everyone has their own note-taking style at conferences, we certainly think Brian Massey wins the prize for the most creative session notes. Check out this time-lapse video of him creating the instagraph and view the full image below-

And here’s the doodle:

Originally published October 16, 2012 - Updated January 03, 2018
Dennis van der Heijden
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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