Segmented Testing: Measuring the Gains of Personalized Content

Segmented Testing: Measuring the Gains of Personalized Content

Always be up to Date subscribe to updates - October 16, 2012

Last week, our CEO, Dennis van der Heijden, presented a session at Conversion Conference titled Segmented Testing: Measuring the Gains of Personalized Content.

Whereas everyone has their own note-taking style at conferences, we certainly think Brian Massey wins the prize for the most creative session notes. Check out this time-lapse video of him creating the instagraph and view the full image below-

And here’s the doodle:


Originally published October 16, 2012 - Updated January 03, 2018

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Written by Dennis van der Heijden

Co-founder and CEO of Convert.com passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.
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