Goal of the Homepage on an E-commerce Site

The Ultimate Conversion Webpage Review webinar we recently did, has revealed that almost every site that they looked was in dire need of some vigorous testing – whether it’s A/B testing, multivariate testing, or split testing. This issue was discussed during a recent webinar by Creative Thirst (represented by...

Lose the navigation… or not?

If you start doing some research on landing page design, sooner or later you will come across “The Rules of Thumb.  I am not sure whose thumbs were used to create TRT, but believe me they exist. TRT sayeth thou shalt remove all navigation from thy landing page.” Okay...