Traffic Conversion Tactics: Are You Doing It Right?

Traffic Conversion Tactics: Are You Doing It Right?

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If you are a site owner and you are receiving a decent amount of traffic to your website but you have little or even no conversion at all, don’t you think that there’s something wrong? What traffic conversion tactics are you using? And are you doing it right? A thousand daily site visitors converting into one sale a day is pretty alarming. It’s a sign that you need to start troubleshooting. 

What area have you missed? Are your keywords correct? Are you presenting your products and services to the right site visitors? In this article, we will be talking about some fundamental traffic conversion tactics discussed in Richard Farr’s latest webinar.

Converting Traffic Into Leads

If you already have targeted traffic, there’s a big chance that it will be converted into leads. There are several ways on how to make sure that your traffic can be converted into leads. Here are some pointers on how to ensure your conversion:

1. Keyword Research

Converting TrafficIs your keyword driving the right people to your site? I’ve encountered a lot of people who want to rank for generic keywords such as locksmiths, hairstylists, plumbers. The question is, “Are you sure that these people are really looking for a service or were they just researching about it?” Why not add the area where you are providing your service instead of picking a general keyword? Long tail keywords might have fewer searches compared to generic keywords but if it will convert into leads, so why not give it a try?

2. Testing your keywords through Pay Per Click

Now that you already have a good set of keywords, don’t get too excited. Don’t lay down your SEO link building plan just yet because these keywords might not convert too. For you to be able to rank with high competitive keywords, it will usually take 6 months. Why painstakingly wait for 6 months if you can test if a keyword will convert or not in 2 weeks? You can do this with PPC or Pay Per Click. Allot a budget for pay per click. Test the keywords if the traffic coming from them can be converted into leads.

Having traffic of a hundred visitors per day that can convert to 50 sales leads can be better than getting traffic of a thousand visitors a day that converts in just one sale. The online business arena isn’t a question of how much traffic do you get. At the end of the day, it all boils down to: “Did someone buy your product?” and “Did someone avail of your service?”

3. Converting Leads into Sales

You can bring people to your site through SEO and social media tactics but if your product and service don’t look credible and enticing, they will not buy it. Don’t just build links to your site – build your inner core. Present your business and strengthen your online image. Offer something valuable and unique. People can visit your site but they will not just buy products that are ridiculously unreasonable. If you have traffic and you are successful in converting it to leads but not to sales, there’s a problem with your product and service. And that’s another side of the story.

Overall, traffic conversion is multifaceted. You can never just concentrate on how to get people to your site. You also have to concentrate on your product and service too, because after all, it’s the reason why you put up a business. If you want to find out more, you can watch the full webinar here of visit ConversionMax‘s website.

Originally published August 27, 2014 - Updated August 25, 2014
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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