What Has Your Website Done For You Lately?

What Has Your Website Done For You Lately?

Lemuel Galpo
Written by Lemuel Galpo
April 7, 2015

When most people build their websites, they often think about what they want it to represent and what they want it to look like. Most designers also think about what their website should look like, but they rarely think about how user friendly it is, and how functional it can be. Conversely, there are website designs that are very useful and functional, but its aesthetic design turns visitors away.

In a recent podcast by Creative Thirst, Bobby Hewitt provided helpful information on website effectiveness, website improvement, web optimization for conversion rate marketing, reliable tool to boost up your website performance, and what the essential responsibilities of website to conversion are. Hewitt provides informative topics to learn about and that would greatly help marketers and website owners.

What Has Your Website Done For You Lately

Let It All Count

Website design, usability, and performance provide a huge role in conversion. Most marketers mainly focus on the outside marketing strategies and override their approach to off-page search engine marketing, PPC, paid advertising, etc. It is crucial to understand that business is about gaining good and lasting relationships with customers to achieve good conversion rates. To convert effectively, you need to consider both the inside and outside aspect of your online marketing. Your primary goal is to sell, and if it is not occurring, then re-evaluating your website is very imperative.

[Tweet “Marketing is give and take; you can build a better website to do the heavy lifting for you.”]

Good website design and optimization that influences conversion, whether with big or small businesses, must take note of the following elements;

  • Navigation and accessibility
  • Conversion-centric web design
  • Website aesthetic
  • Good interaction
  • SEO friendly content

Let Your Website Work For You

When a marketer launches a marketing campaign, they will certainly do a lot for your website. They build it up, and make it look as good as possible for incoming customers and visitors. But what has your website done for you? Wouldn’t it be nice if once in a while you didn’t have to work so hard in your campaigns and your website actually delivered more results by itself? According to Naomi Niles of ShiftFWD.

What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions. 

It is certainly important to execute your marketing tactics from outside sources as an important part of your internet marketing campaign, but compared to the workload that your website can do for you, they should all be considered supporting tools that offer great advantages. Consider these hints to improve your website conversion;

  • Watch your website bounce rate. How many of those expensive clickthroughs resulted in a cash register ringing? How many of those traffic generators actually performed? Conversion is not the job of the traffic tool, it’s the responsibility of your website to convert.
  • Your website needs to do the work for you, not against you. It needs to keep doing the work, even after you are finished with your marketing campaign.
  • Your websites needs to be continuously optimized for conversion rate marketing. With persuasive design, your website can do a lot for you.

Test As Always

In addition, if you want your website to become an effective conversion source, you must test it. This would involve analyzing the A/B testing results, browser and mobile usability, headers and Meta descriptions for search engines, and the loading speed of each page. You may test and analyze your website data with the latest testing tools. Through this, you will discover all the faults in your site, as well as the pages that require improvement.

Conversion rate status is an indicator of your website’s performance. If the rate is not increasing, then make the necessary changes that not only focus on your current marketing campaign, but also on your website usability. If it is increasing, you can measure the rate of improvement and make sure that you are making the most of your campaign. Learn more tips about website conversion by visiting us at Convert.

Originally published April 07, 2015 - Updated April 06, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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