We’re on a mission to Optimize Everything

We’re on a mission to Optimize Everything

Always be up to Date subscribe to updates - December 5, 2017

And we’re ready to mess up a bit along the way.

At the heart of optimization — there is failure.

Every test has a loser. Every control can be better. We build our wins on top of our losses.

Welcome to the Optimize Everything Blog — where we share those losses, and the pretty cool things we’ve built out of them. It’s a window into our attempts to improve the world beyond the internet: our work culture, our communities, our time management, and our planet.

If you’re the type that’s always testing, always tinkering, and generally willing to chuckle at your mistakes — you’ll feel at home here. In our 7 years as a company, we’ve gone from startup zombie, to a tool the pros trust. And armed with new ways to manage, a heavy intake of caffeine, an unshakeable sense of humor, and the willingness to work hard — we’ve learned a lot.

We hope you’ll learn something too.

But more importantly, we hope you’ll share something — that you’ll comment, ask questions, criticize, and become a part of our community. So that we can lose and win and learn and make the world better — together.


Written by Mac Hasley

Mac is a content strategist at Convert, a copywriter across the webz, and an advocate for marketing that is humble and kind. You'll find her doing that "digital nomad" thing on Twitter, ranting indulgently on Medium, or downing a third americano at that cafe with the good wifi.
Guest Post Form

We have brought thought leaders, influencers, visionaries and veterans to our tribe. Now it’s your turn. If you have something worthwhile to share with a large community of savvy testers, go ahead and pitch your post idea. We’re listening.

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