Take a look at this weeks, WhichTestWon case study. Xero Shoes tried and header test with trust seals and a big clean-up on the header of their Ecommerce website. We talked about conversion rates on trust seals a couple of days ago and we know from heatmap studies that distraction can lower conversion rates. So what happens when you remove a full social bar and remove three trust elements from your homepage, will it help or hurt? This weeks WhichTestWon case was designed and tested on the Convert Experiments and you will find it here to vote on and learn from. Below you will see both images of version A and B… Version B was stripped of the provided shipping information and a phone number, as well as left off most trust seals and social icons.
Xero Shoes, a ‘barefoot’ style running shoe provider, conducted this test with the help of Crowdvert Conversion Optimization using Convert.com. The test included all organic traffic (including traffic from being featured on Shark Tank). This is a classic site-wide header test that included 3 total variations. The social media bar, credit card icons and security icons were all removed from the winning variation. Notice that the ‘Norton Shopping Guarantee’ in the left hand rail was present in both variations. There was still a security element maintained on the page.