Creative Thirst hosted a series of conversion rate marketing podcasts wherein they shared insights on how to turn more clicks into customers. In one of their podcasts with Convert, they discussed about how to improve your conversion rate optimization efforts with the use of Google Web Analytics Intelligence. This presentation enlightened Convert by teaching how to set up analytics intelligence alerts effectively.
Making The Most Out Of Analytics
Tracking hundreds of websites at a time can be a pain in the neck. Giving your utmost attention to each and every page is a complex task and requires a lot of time and effort. Thankfully, Google recently launched their analytics intelligence to solve this problem with a purpose of scanning your reports and provide alerts regarding the unusual movement in your traffic and website performance.
Keeping yourself always updated about the significant changes with your traffic is not easy. Google Web Analytics Intelligence has the ability to easily monitor your website traffic
Keeping yourself always updated about the significant changes with your traffic is not easy. Google Web Analytics Intelligence has the ability to easily monitor your website traffic to determine considerable changes and automatically alert the user of the unusual occurrences. And all of this happens in real time, making it possible for you to focus on other aspects of your marketing while you monitor your analytics.
You can setup regular custom intelligence alerts for traffic, conversion rate, goal completions, analytics movement and Google referrals. Using the filters and advanced option, you can setup your alerts to your targeted audiences. This makes it easier for marketers to focus on a specific aspect that they want to monitor. It also allows them to track certain aspects for change or an update.
Setting up Google Analytics Intelligence alerts provides great convenience and awareness because as a busy entrepreneur, you can’t always have enough time to check your analytics on a daily basis.
Setting Up Google Analytics Intelligence Alerts
According to Neil Patel’ 7 Essential Intelligence Events: “When creating your custom alerts think about which fluctuations are most relevant to your business goals and KPIs as well as which alerts will help you work smarter, not harder.”
Setting up Google Analytics Intelligence alerts provides great convenience and awareness because as a busy entrepreneur, you can’t always have enough time to check your analytics on a daily basis. Here are some custom alerts you can set up immediately in your account:
- An alert when bounce rates for page search is going up. This is going to alert you when conversions on a daily basis are higher than normal.
- An alert when the percentage of new visits is less than ‘X’. That ‘X’ is going to be important and relative to you. Check your average percentage of new visits and set that ‘X’ percent or that ‘X’ amount that’s going to be meaningful to you.
- An alert when your returning visits are less than ‘X’. And again the same scenario exists for X. It tells you when your traffic is dropped off.
- An alert when your revenue decreases by more than X. It’s a checkbox to check off in Google analytics even if your site is not an ecommerce site.
- An alert when any significant change in your goal data occurs.
Once you’re done setting up those relevant alerts, create on ‘create segment link’. There’s a link to the right hand column once you get in there that allows you to look at all these alerts. Each alert has a link on the right side that creates the segment link. Go to the most significant alert, set your alert sincerity slider all the way to the low end on the right, or left and click on the most significant one. It gives you a custom segment on the significant changes on your site. This is where the analysis comes in.
Setting up alerts in Google Analytics Intelligence is not as difficult as you might know. Just follow the steps above and you are up to experience and discover your website’s segments you might never have thought of. Visit us at Convert to know more about analytics and conversion rate optimization.