Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

Unbounce Landing Page

Using The Landing Page To Address Your Viewer’s Needs

The landing page is created to make an impact or it is useless in its entire sense. In this webinar, Carlos Del Rio talked about the landing page as a way to address people’s needs. How the landing page can communicate a message instantly and how it can convince the customer to act by buying the product. 

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landing page must have

How To Create an Ideal Landing Page

Creating a landing page is not an ordinary job in website building. Someone needs to have a careful plan on how the approach should take place. This is more than just convincing the customer to buy or try your product. Before the purchase – there’s a need to establish trust and that is where the challenge begins. You are asking someone to trust you, make that purchase and pay for your service. Your landing page must be able to do all the work so you can have a very good conversion rate. You are not launching a product because you simply want to make a launch, but because you need to earn money – from the businessman’s perspective, it’s all about earning and making your presence felt. 

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Call Tracking & A/B testing

Ways you can Impress Clients with Call Tracking

Every employee wants to impress their boss. There are different ways to do that and one of the best ways it through using call tracking software and proactive problem solving. In this webinar, you can see and read a lot of tips how you can achieve that.

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What You Should Know About A/B Testing

“Optimizing conversion rates is not exciting; it’s boring, repetitive, detailed, but necessary work, much like general management.” – Bryan Eisenberg

It’s a known fact that, in the virtual domain, A/B testing is indeed a vital tool in improving conversion rates and generating profits. Since A/B testing makes it possible for web developers and entrepreneurs to run a series of tests on their web page before implementation, it also poses fewer mistakes if done with expertise. If you are not a pro in this area, then you have definitely clicked the right page.

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Airplane Lifting Off

Constructing Conversion Optimization Rates

Conversion optimization is the new best kept secret that every rising entrepreneur needs to discover. Digging in to this new trend could turn even the most unprofitable website into a truck full of money. However, only a few people realize that this new trend could turn visits into profits, and waste their time trying to attract traffic that does not really translate into income. In Josh Krafchin‘s recent webinar, he talks about conversion optimization and how it can change your website. 

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Always Be Closing ... Conversion Optimization

Mobile Conversion and Close Rate Tracking

Let’s pick up our conversion optimization discussion where we left off. Previously, we discussed about the fourth method to optimize conversion via call tracking by Allen McKay in his recent webinar. Today we will be dealing with the last two methods which is mobile conversion and close rate tracking (a bonus method shared by our guest speaker, McKay Allen)

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Oops mistake on A/B testing

5 Most Common Mistakes When Conducting A/B Tests

In her webinar, Nazli Yuzak talked about the 5 mistakes most people make when conducting A/B tests. Nazli is perhaps the best person to talk about these kinds of tests, and why they fail, given her enviable experience in the industry. The first session was about what failed tests basically mean, and how gaining some insight from a test can be beneficial for your website.

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Call Tracking

Google Analytics Integration with Call Tracking

For the past few articles, we discussed call tracking and ways to optimize conversion rates using call tracking. By this time, you’ve read about three ways already and these are dynamic number insertion, web conversion optimization and landing page optimization. Today, we will be talking about the fourth way to optimize your conversion rates via call tracking.

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A/B testing is important

Why Your A/B Tests Fail

Today I wrote a blog on ConversionXL about what we learned from A/B tests performed on the A/B testing suite Convert Experiments. Here a short quote from that article.

It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do the agencies get into the actual A/B testing process.

Now, you might not believe it, but there’s a fairly common issue with A/B testing tools causing a “blink” to occur, as the tool decides which variation to show the visitor, which can really skew test results.

This is mostly attributed to slow site speed, or poor test set up, but it’s an important thing to consider. We have seen that these blinks can lower conversions up to 18%.

Much of this has to do with the how the tool serves the variation (is the variation client side or server side?) Certain tools are also vulnerable, allowing competitors to peek at your experiments using this script. Some A/B testing tools that I’m sure don’t have this blink problem are SitespectGoogle Analytics Content Experiments, and Convert.com (ours).

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* indicates required Email Address * First Name First Give-Away 99 Tips 18 Kick-Ass Visual Analysis Tools Top 10 E-Commerce Abandonment Recovery Tools Ultimate Landing Pages Resource Kit Agency CRO Contract