Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

How do you Test your Call-to-Actions? (part 2)

This article comes from a webinar by Carlos Del Rio (Director of Conversion, Analysis and Data Strategy at Unbounce). Del Rio had the presentation on how you can create awesome landing pages and the various factors you need to consider. Del Rio has also authored a book titled User Driven Change. Give Them What...... read the full article

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A/B Testing Your Secondary Call-To-Actions

Given a choice, people will often go for multiple options. This is what makes us dynamic; what makes us flexible. As an online marketer, we can also implement this knowledge in our marketing strategy. Imagine all the possibilities when you give your visitors a choice. In this discussion, we will...... read the full article

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Lean Website Optimization

The Essence of Website Optimization

In her latest webinar, Theresa Baiocco talks about how optimization can be used to improve your online business. Creating an online business nowadays can be done in a snap of a finger. In fact, even if you lack finances, there are a lot of service providers that can offer you free services. Indeed,...... read the full article

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Building Up Your Campaign To Increase Conversion Rate

On this webinar, Hafez Adel of Retargeter.com discussed how you can improve your sales performance by segmenting your campaign per element, namely: the target market, keywords and criteria. It takes more time and energy, but it will eventually pay off in the long run. Aside from effective segmentation strategy, working on aligning your...... read the full article

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Conversion Dashboard

What You Should Know about Conversion Optimization

In Jana Fung’s recent webinar, she talked about the scientific method behind conversion optimization. Conversion optimization is similar to the act of performing a desired action. It could be different for everybody. For some, it could be a desired action for more pages because of ownership of a blog where the author wants more...... read the full article

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Mobile A/B testing and Conversion Optimization

Making the Most of Mobile – Mobile Search

In Ian Everdell’s recent webinar, he talked about mobile internet and how we often think about how people access our sites through mobile devices. Basically, there are four different experiences in which people can have on a mobile device. One of it is through mobile search. Download this infographicEmbed Our Infographic On...... read the full article

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