Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

Infographic: 101 On Eye Tracking

The people at CrazyEgg and Single Grain have shared this great infographic about the basics of eye tracking or how your eyes move when they are looking at a website. Eye tracking is also considered to be the study of what people look at on a certain page or screen....... read the full article

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Dilbert on A/B testing

When to Stop A/B Testing

In her latest webinar, Jana Fung of Mixrank, talks about A/B testing and knowing when to stop. Fung shared that it is important that we perform tests on our landing pages in order to improve our conversion rates. Through testing, we can gather statistical information on what our audiences prefer to see...... read the full article

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Website Speed Optimization: Images and Files

In the latest webinar of Theresa Baiocco (of ConversionMax), she talked about how to make conversion optimization work for your website, specifically for your landing pages. Speed may not be everything that you’d need to get success in conversion optimization, but it is definitely an important aspect of usability. Since creating a website...... read the full article

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Closed Loop Marketing

Managing The Landing Page Creation Process

On this Convert webinar, Closed Loop Marketing‘s Lance Loveday talks about the challenges of helping a business manage their landing page. There is such a thing as a “template” in creating a landing page, but that template is not always universal. It changes depending on who is selling, and what are...... read the full article

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A/B testing Landing Pages

MixRank Ideas on Testing your Landing Page

In this webinar hosted by Convert Academy, we have Jana Fung discuss the scientific method behind conversion optimization. Jana is the marketing manager at MixRank, a leading competitive intelligence tool for online display advertising, wherein with the world’s largest database of ads, traffic sources and landing pages. they analyze millions of ads...... read the full article

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