Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

5 Steps for Building a CRO Strategy

Are content optimization strategies built only for those who sell things? Certainly not. Any website that targets visitors as a means of generating leads, sales, and clicks can integrate their own CRO strategy, and today we’re taking a look at what are the most important steps to take in...... read the full article

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[Infographic] The Rise of Shopping API’s

The guys over at Monetate have shared with us this great infographic about the rise of Shopping API’s. API’s or Application Programming Interface, are a set of instructions or standards that allow software and applications to communicate with each other. API’s are used so that users can take the...... read the full article

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Simple Steps Towards AOV Optimization

People are obsessed with numbers. This is especially true with businessmen.That’s why online merchants and marketers are constantly tracking all kinds of possible metrics and KPIs: traffic, conversion rate, cart abandonment rate, bounce rate, LTV, CPA, CTR, AOV, and so on and so forth.... read the full article

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What Can A/B Testing Get Your Site

Previously, we covered some of the fascinating tidbits that CROMetrics -Chris Neumann- learned during a year of trial and error with the company DODOcase. Neumann’s company specializes in consulting on the best methods for achieving conversion through simple, but hugely important design tweaks. The DODOcases study gave Chris the perfect...... read the full article

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