Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

Closed Loop Marketing

How to Achieve Customer Conversion

In most cases, marketers and website owners focus so much on web traffic that they disregard the necessary goal of converting that traffic into sales. Traffic, or the amount of visitors that enter your website, is nothing if you do not convert those visitors into paying customers. You want exposure...... read the full article

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Get More Sales With Effective Web Copy

Having an effective web copy is one of the necessities that a website must have in order to convert. However, the site’s web copy is mistakenly treated as an afterthought. Most websites rely on their images or their layout as their main attraction point, but almost all your visitors will eventually...... read the full article

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Infographic: The Perfect Contact Page

This infographic, provided to us by Nick Reese, shows us how to create the perfect Contact Page. Of course, in marketing, there is no such thing as a perfect page, but with this guide,  you can create the best possible contact page for your website. A contact page is...... read the full article

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Redirecting URLs, Good or Bad Practice?

Recently, a number of websites was reviewed to establish what many site owners do wrong when it comes to optimizing their websites. Thus, this webinar series was broken down into many parts; each part representing an individual website and the issues that were highlighted, plus probable solutions to optimize...... read the full article

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A Picture is Worth a Thousand Words… Or Is It?

The Ultimate Conversion Webpage Review webinar series starts by reviewing a number of websites to establish where many site owners go wrong when it comes to optimizing conversions. Conversion Optimization is a marketing technique that web owners use to convert casual visitors or traffic into paying customers. While it...... read the full article

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