Blog About Conversion Optimization & A/B Testing for Agencies & Ecommerce

Landing Pages for Dummies

The Unbounce Secrets to Better Conversion

In this webinar hosted by Convert Academy, we have Carlos Del Rio, the former Director of Conversion, Analysis and Data Strategy at Unbounce. He covers several topics on how you can create awesome landing pages and the various factors you need to consider. You can watch Del Rio’s entire webinar here. Del Rio is...... read the full article

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Infographic: Shopper Insights: Insider Perspectives

The people over at Alteryx have shared this great infopgraphic about Shopper Insights. Shopper Insights takes what shoppers think about when they go shopping (offline and online) and applies them to their business in order to increase leads and sales. Most shopper insight applications are  based on the data collected and...... read the full article

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Traffic highway at night

Exposing Your Website To Traffic

SEM, also known as Search Engine Marketing, is a great way to increase your website exposure. On this webinar, Lance Loveday of Closed Loop Marketing discussed the roles of SEM and optimization in increasing your conversion rate. Your business may have the best landing page but you need to have as...... read the full article

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Sun Headlines

How to Create Compelling Headlines

This article comes from a webinar by the Convert Academy held by Carlos Del Rio, the Director of Conversion, Analysis and Data Strategy at Unbounce. The presentation is on how you can create awesome landing pages and the various factors you need to consider. To see Del Rio’s entire presentation, here’s the link to the...... read the full article

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How do you Test your Call-to-Actions? (part 2)

This article comes from a webinar by Carlos Del Rio (Director of Conversion, Analysis and Data Strategy at Unbounce). Del Rio had the presentation on how you can create awesome landing pages and the various factors you need to consider. Del Rio has also authored a book titled User Driven Change. Give Them What...... read the full article

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