Posts by Andra Baragan

Complex A/B Testing Hypothesis Generation: The Step-by-Step Guide For when You’re Done with the Obvious

With the amount of guesswork involved, one would think the discipline of conversion rate optimization is wild goose chasing! As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on a variety of sites. In most...

A SaaS Company’s Guide to Converting More Across All Stages of the Funnel

If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance. Companies...