Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition. It is quite beautiful – Inbound meeting...
Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates. Only insights derived from quality data can point...
Conversion Rate Optimization (CRO) is a lot more than a buzzword. Done right, done patiently, it actually brings results. But what is the “right” way of going about testing and experimentation. In this video Justin Christianson, co-founder and president of Conversion Fanatics (a Convert Premium Agency Partner) walks you...
We all want to hit the mythical 95% statistical significance number. It’s a guideline that has morphed into a hard, non-negotiable requirement for most testers. While opinions abound and the debate is still raging, we are not concerned with busting the myth (or not) of 95% statistical significance. What...
Conversion optimization, if done correctly is one of the most beneficial and impactful things you can do for your business. When compounded – CRO, according to a recent study, returns on average $45 for every dollar spent and those that leveraged an agency saw 1 in 3 tests as...