Marketers. We love our tools. Heck, on average, marketers use at least 12, distinct, external tool sets to do our jobs. And if you work in conversion rate optimization, or deal heavily with analytics—that numbers probably a lot higher. With GDPR, this can be a problem. Now, more than...
Phew. So we’ve more or less done the hard part. We’ve gotten proper consent to contact. Someone is safely, legally in our funnel. But wait…let’s back up for a second. Did anything we talked about in Part 1 make you go “oh crap…we super have not been doing that”?...
Remote work is trendy. Every day there’s a new study on how it improves productivity, or minimizes overhead. But for us that’s almost besides the point. Because it’s sometimes hard to evaluate the benefits of someone being “15% more productive.” But it’s pretty damn easy to see what’s valuable...
First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either. But on the daily, we’ve been getting feedback like this: “Optimizely...
(Jump to Part 2 – GDPR & Lead Nurturing) I know there are a million and one ways you work to attract a potential lead. Your tripwires, your exit popups, your fancy fancy dance moves. And some of them you might want to reconsider, come the GDPR-instate date. (But...
For months, I’ve started work every day, by opening my laptop, and reading about GDPR. First of all: don’t look at me like that, I don’t need your pity. Second of all: I get it now. In that, I will forget my own name before I forget the requirements...
We are a terrifying few months away from GDPR’s implementation day and the internet is filled with bad advice. The amount of blog posts and Quora answers I’ve seen littered with green lights, that should be RED—is astounding. And as we at Convert, have spent more and more time...
Some quizzes tell you whether your personality is more a “spring” or an “autumn.” Some tell you whether or not the Data Protection Authority has the legal right to fine your company for millions of dollars. Guess which one this is. It’s time to play, is this GDPR compliant?...
So you’re looking for some easy conversion wins. Shame on you—you know better. Because if you listen closely, you can hear the chorus of boo’s now. “Hey!” they say “There are no easy conversion wins. You have to test everything. Best practices might not be best for your audience.”...
There’s a lot of bad information out there on GDPR and cold emails. Not just bad information. Scary information. “Oh, you just have to make sure it’s relevant.” Or “You just have to give them a chance to opt out.” Or “Just stop buying from lists.” No no no...
Getting A/B test results is only half the battle. It’s time to start reading your customers minds. The Key Insights: 1. Horses can’t do the math. We’ll let Tim give you the full anecdote. But the gist is this: everyone thought a horse could tap the answers to...
A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played...