Every single day, your SaaS customers provide you with an incredible amount of data on their behavior with your products, services, and business. This data can offer a plethora of insight on everything from their purchase and usage patterns to their payment trends, churn rates, and more. By effectively...
Digital attribution, media mix modeling, attribution modeling — these are connected to a much bigger and very important notion in marketing collectively known as customer behavior modeling. Though it might seem easy, there are actually some complex aspects to each of these that every marketer, entrepreneur, and business owner...
Remember Professor Charles Francis Xavier from X-Men? Professor X, as he was fondly called, was a mutant who had the superhuman ability to read and control the minds of others. If a person can control the minds of others, let alone understand it, they can control their actions too....
With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in...
Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is now sufficient to draw conclusions about what types of digital marketing efforts work...
Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts...
When HBR asked for one-word responses to how their complex-solutions purchase processes felt like, thousands of B2B buyers said that it was: “hard,” “awful,” “painful,” “frustrating,” and “minefield.” In another survey of B2B customers, Gartner found 77% of the respondents stating that “their latest purchase was very complex or...
Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals. One of the most efficient and cost-effective ways to boost your marketing efforts...
Why We Need White Hat Consent Rate Optimization and to Fight Dark Patterns Have you ever got tricked into agreeing to sneaky clauses in online legal agreements just because you don’t read the small print on the internet? Me too. I feel pressured into clicking buttons like “Accept all”...
Ask any conversion optimizer and they’ll tell you… Many low-hanging optimization opportunities present themselves as user experience and usability issues. For example, it could be a lead struggling to understand what your product or service does or how it’s better than your competitors or another one simply being unable...
Customer journey mapping (CJM) as a concept has been steadily growing in popularity since 2012. If you’ve been following the world of digital marketing, you know what the term means. But there’s a problem we face in the era of content overload. While many people understand what CJM is,...
Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the...