Every company must have a mobile optimization strategy. That’s not optional, it really is a must. More and more people do all their web browsing through their phones or mobile devices. They will not put up with less than optimal websites that make it hard for them to browse.
That’s why you need to start looking into how to optimize your site for mobile users. In particular, the checkout process must be scrutinized. Here’s how to make checking out a cinch for your mobile customers.
Don’t rely on pinch and zoom
There’s plenty of websites still out there who don’t optimize their sites for mobile viewing. That means if a customer wants to look at something, or is trying to check out, they have to rely on pinch and zoom to be able to see what they’re doing. That’s a terrible way to have to use a site, and most customers will just abandon the process altogether rather than put up with it.
Instead, your site needs to a mobile version that’s designed with the customer in mind. A dedicated mobile site is the best way to retain customers and get more business.
Simplify the checkout process
There are lots of customers who are still wary of checking out online, as they don’t feel it’s safe. A good way of making them feel secure is by simplifying the checkout process itself. This means that you need to remove any distractions on the page, and just give them what they need. This also has the bonus of incurring more sales, as customers won’t get fed up and quit half way through the process.
Use graphics to build trust
Speaking of safety, there are other ways you can make mobile customers feel safe. Plenty of sites now use a padlock icons, which is internet shorthand for the site keeping your information encrypted at all times. Others use different security icons, such as Norton Secure Checkout logo, to show customers their servers can be trusted with their information. Here are common trust-killing mistakes you should avoid
All alert texts must be grammatically correct
Even if your customer has already bought from you, you need to keep goodwill high. That’s why grammar is so important in the texts you send out. A poorly written text looks sloppy and unprofessional, something you obviously want to avoid. To stop this happening to you, keep a good grammar guide like Academized when you’re composing texts.
Give the option to check out as a guest
Now, you really do want customers to register with you. You can target their tastes, and contact them with new offers. However, asking them to register before they purchase really slows down the checkout process. Many customers will decide it’s too much work and give up. This could lead to abandoned carts
Instead, give them two options. They can register before checking out, or they can check out as a guest. They’ll get their goods quicker, and they can still register after they’ve checked out if they want to.
Think about your buttons
The buttons on your mobile site are designed differently from your desktop version. For one, they need to be a good bit bigger to work properly. Using your fingers to navigate a touch screen panel is still somewhat difficult, so don’t make it harder by having tiny buttons. Make them bigger on mobile, so they’re easily clickable. Also, make sure there’s a good amount of distance between them. Clicking ‘back’ instead of ‘next’ can be frustrating for mobile web users.
Show the checkout process
It’s difficult to progress with anything if you can’t see an end goal. It feels more like a slog rather than a journey with a reward at the end. Avoid this on your mobile website by showing the progress the customer has made. Most sites do this by showing a progress bar at the top of the page. If a customer can see that, they’re much less likely to give up as they can see how much they have left to do before they can pay.
Outsource writing to avoid mistakes
Even if you have a small readership, you can’t afford mistakes in any of your copy. That includes texts and push notifications. Are you concerned about making them all yourself? Then try using an outside service to get the written. Services such as Big Assignments and Ox Essays can get them written, proofread and edited before they ever reach your customers.
Simplify your forms
Forms aren’t fun to fill out at the best of times. On mobile, it’s nothing short of a pain. If you want to keep your customers engaged and on your site, simplify the forms they have to fill in. The less they have to do, the more likely they are to complete the checkout process and return as a customer. Here’s how you can make the most out of mobile forms.
Auto detect the customer’s data to optimize your checkout
When giving customers forms to fill, you can make their lives a lot easier by auto-populating certain parts of it for them. For example, you can fill in some of their address from their postal or zip code. Doing so makes it easier for them to fill in the form, and gets them through it faster. You should also be careful with your customer’s data not to use it unnecessarily.
Police the length of your checkout texts
On mobile, customers have even less patience than they would have normally online. You need to make sure that your texts are short and to the point. Tell them what they need to know right away before you lose their attention. If you’re concerned about the length of your text, try using Easy Word Count. Paste your text in and it will give you an accurate word count so you can see where you need to trim the fat.
Creating a viable mobile platform takes time, effort, and skill. However, the results are well worth it. If you follow this advice, you’ll see that your completed check out numbers will rocket upwards, making all that effort worth it. Put it to the test and you’ll see for yourself.
- 7 Mar, 2017
- Posted by Brenda Berg
- 3 Comments