The folks over at Invesp have given us this great infographic on understanding online shopping…
[Infographic] The Average Checkout Experience
In this infographic, Check Out Optimization talks about the average checkout experience that most people go through when they shop online. This is a guide on how to optimize your website’s shopping cart and checkout experience. The checkout experience of the average online user differs from each website, but it basically consists of the same main pages. The check out page is one of the most important pages, especially when it comes to conversion optimization. The more you know about these pages, the better equipped you are of optimizing that aspect of your website.
Aside from being a guide, the infographic also shows us interesting insights and information about the checkout experience including:
- 4 Main Pages of Checkout
- Special Features
- Is it User Friendly?
- Colors of the Page
- Checklist for your Checkout
- Shopping Carts through the Years
- Input Fields
In most online business websites, marketers focus on hooking users and getting them to click that elusive call to action button. There is nothing wrong with that, in fact, it is one of the most effective strategies. But just because you have them shopping in your store, that does not mean that everything is smooth sailing from that point on. With most shopping websites, they lose a lot of customers through shopping cart abandonment. This means that they were shopping and they had their items in their cart, but somewhere along the way, they lost interest and just left. One of the best ways to prevent this is by optimizing your check out page.