The guys over at Monetate have shared with us this great infographic about the rise of Shopping API’s. API’s or Application Programming Interface, are a set of instructions or standards that allow software and applications to communicate with each other. API’s are used so that users can take the information, content, and services from one software and compare them to the information from another software. This way, users can use all the services and benefits of two or more applications for more comprehensive results and improved conversion.
Aside from teaching us about the emergence of shopping API’s, the infographic also provides us with interesting and useful information such as:
- API’s latest statistics
- Popular API’s today
- Commerce and API’s
- Integrated Solutions in Websites
- Evolution of API’s
Today online marketing scene is very competitive. Every marketer has to make the most of what is available to them to maximize the potential of their online business. Recent years has shown use that most marketers, not only use several marketing software and services, but they also use them integrated with one another. The old adage: “Two heads are better than one” applies in case. Using several different software/services together capitalizes what marketers can do to improve their overall business. With this integration, API’s have become more and more important for marketers all over the world wide web.