Infographic: Online Shopping Personalization: Statistics and Trends

Infographic: Online Shopping Personalization: Statistics and Trends

Lemuel Galpo
Written by Lemuel Galpo
March 4, 2015

In this infographic, Invesp has shared with us the statistics and trends of Online Shopping Personalization. Online shopping personalization is the practice of providing an interactive shopping experience that is tailored (or personalized) to each visitor that enters your website. Not this can mean anything from providing personal opinions, having products with customer feedback, online interactive sales people, or even just personalized display ads. People are now looking for an experience when they go shopping online, and not just an explanation on the current products and services. This infographic shows us the current trends and information when it comes to online shopping personalization.

The infographic shows us several trends and statistics concerning OSP (Online Shopping Personalization) including:

  • OSP Shopper statistics
  • Trends from Retailers that use OSP
  • Personal Information Sharing Trends
  • CTR (click through rate) for OSP
  • Importance and Implementation of OSP
  • OSP importance by Channel

Today, the competition in online marketing is very steep. Not only do you have to be updated on the latest maketing techniques and online processes, you must also have an ear out for the latest trends. Keeping up with what the people want is one of the best ways of making sure that you are current with your target traffic. This is especially true with online shopping. Knowing the current trends will help you keep in step with the current needs of your customers. This also helps in increasing the Conversion Rate of your website.

Online Shopping Personalization

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Originally published March 04, 2015 - Updated February 27, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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