The folks over at KISSmetrics have provided us with this great infographic on the essentials of online testing. Most marketers are familiar with the term online testing to mean A/B testing or split testing. This is way for marketers to know the best path to take in their marketing campaign. They can test option A against option B and see which one is better. Testing is also known as one of the best tools for conversion optimization. But what does it take to run a successful online test? What do you need in order to come up with the best possible option? Read on to find out.
Aside from the essentials of online testing, we can also learn a few interesting points from this infographic including:
- Testing the Landing Page
- Testing Headlines and URLs
- Campaigns to Test
- Testing through the Funnel
- Optimizing your Fields
- Copy and Keywords
There are several ways for marketers to optimize their site, but few are more effective than online testing. Which allows website owners to explore more options and take risks without actually taking the risk on the live website. It also allows marketers to move out of their comfort zone and try new and different things without the fear of losing visitors or customers in the process. But online testing has to be done properly in order to see the best possible results. This is one of the best ways to make sure that you picked the best marketing option for your website.